Friday 13 November 2015

Why the Daily Mirror pulled its exclusive story on The Voice

How the Mirror changed splash between editions on 14 October.

Paper was given incorrect information about the BBC hanging on to the show

In that posting I took the Mirror’s TV editor, Nicola Methven, to task for having written a story headlined “BBC axes The Voice in £55m row.” It was her paper’s splash in the first edition but vanished after that.

 “got it hopelessly wrong”

“They have given up on screening a sixth run in 2017, leaving the door open for rivals ITV to snap up the show, which pulls in 8m viewers.”

A journalist was lied to and was given false information when writing up a headline for the daily mirror news paper, the information she published was hopelessly wrong and lead viewers to having false assumptions. This shows how new and digital media can lead to hoax information and can cause bad press, this can always ruin the representation for the daily mirror.






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