NDM Baseline assessment - learner response

WWW: You've tried to cover both sides of the debate and have offered some independent examples, this will be very important for the real exam.
EBI: Not enough focus on the question and nowhere near enough depth to the essay in general. Take your election example, which election? What point are you trying to make? Is this empowerment or not?

Traditional media, such as print had a great effect on our views and opinions before we had new and digital media, Print has owners that publish what they want, new and digital media allows for UGC, meaning that many opinions form on-line. Traditional media meant that we could only consume and not give others our opinion or even see any other valid points to form a debate or create an opinions, traditional print had empowerment. For example, Rupert Murdoch is the owner for tabloid newspaper, The Sun. Murdoch switched from supporting the Labour party, to Conservative in the 1979. As the Sun is in favour of the conservative party, Rupert's newspapers are conservative biased. In 1992 The Sun created a headline "Its The Sun Wot Won It" bragging about how they made the conservatives win the general election.  They Sun think this because on the day of the election their headline was "If Kinnock wins today will the last person to leave Britain please turn out the lights.” As the sun have a large spread of audience they are able to empower the community, they are able to brainwash into voting for Conservative with its powerful headlines. This links to the hypodermic needle theory but in a print method, Rupert Murdoch is a opinion leader and is able to control our views and values, although now that we have NDM, we can create our own opinions for others to see, just like Murdoch back in the day.

Audience and Institution: New And Digital Media

E Media has benefited from new and digital media over the years, the ability for audiences to access news has changed dramatically, we can now read stories wherever we are and when ever we can as they happen. Institutions like Twitter has benefited a lot, large traditional institutions like BBC, ITV and Sky News has created twitter accounts in order to make sure they're followers are up to date with the news they provide. This shows how they have adapted to new and digital media allowing them to gain more access to their audiences more than ever. This change has meant that there has been a 41% growth in users on-line from 2013 to 2014. This is particularly evident in the 16-34 age group, where use of internet or apps for news has increased from 44% in 2013 to 60% in 2014.

Although, traditional newspapers and print in general is coming to a dying age, new and digital media has turned paper electronic meaning that not many people buy newspapers any more as they can access it for free on-line. Journalists are losing jobs and are resorting to writing on-line as a pose to writing stories for newspapers.

Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?

I believe that audiences have benefited more than institutions because of the changes in new and digital media, I feel that it has helped us become more fresh and up to date with the world, now instead of waiting hours of watching broadcast TV News, we can now just turn on our phone and access a wide variety of news in an instant. The internet has also allowed us to access news from the past, meaning that we can gain knowledge of all the big news stories that has happened before. The internet and E Media has also allowed us to give our own opinions on-line, with comments on news stories or even writing our own blogs, before we would just consume news and not really give a verdict on it for a large audience to see.

Although institutions have been able to adapt to new and digital media and have been able to gain a new audience and keep the audience more engaged, i feel that if it wasn't for the audience, news institutions wouldn't run, therefore us having a wider variety, more news and a great selection has benefited us the most.

BBC apologises after suggesting partially deaf Tory MP had fallen asleep

This articles shows how the BBC managed to make a big mistake, The BBC apologised after suggesting a partially deaf Conservative MP was asleep during a debate on the trade union bill when he was in fact trying to listen to a speaker. This shows how new and digital media can cause problems with news stories and how genuine it can be, although the BBC have to legally tell true stories, photography and print shows that images can make a big difference. If writers don't have the right explanation for a photo, it can lead to many problems.

It’s time the media treated Muslims fairly

This article shows that the news industry and the media use Islam to describe the acts of criminal activity too much and its too common, it goes on to say how its tearing our society apart. It talks about how THE MAIL ONLINE, posted a story about the death of many of the pilgrims in Saudi Arabia but titled the headline... At least 87 people killed … after giant crane ‘operated by Bin Laden firm’ collapses … on anniversary of 9/11 attacks" even when the daily mail removed this headline, the damage was still done and caused a stir and debate on social media.

News Institutions:

Print:

The Sun:

Owner: Ruport Murdoch

Format:Tabloid

Founded: 1964

Circulation: 1,858,067 daily (as of March 2015)

The Guardian:

Owner:John Russell Scott

Format: Berliner

Founded: 1821

Circulation: 185,429 Daily (as of January 2015)

Broadcast:

Sky News:

Owner: Rupert Murdoch

Launched: 5 February 1989
Distributed: Worldwide by Fox International Channels
Audience Share: 0.83% (July 2015)
Broadcast Area:Worldwide (except Australia and New Zealand)

ITV News:

Owner: ITV PlC

Launched: 22nd September 1955

Distributed: United Kingdom

Audience Share:11.35%

Broadcast Area: United Kingdom

Online:

Daily Mail:

www.Dailymail.co.uk
Slogan: "Seriously Popular"
Commercial: Yes
Type of site: Tabloid Journalism, Entertainment, Lifestyle & Personal Finance
Registration:Optional
Available in English
Owner Daily Mail and General Trust
Launched 2003
Users: 3.5million(24 hours)

The impact of Google:

1) Why has Google led to the decline of the newspaper industry?

Google has led to the decline of the news papers as they have caused a $40billion decrease in advertisement revenue (more than 60 percent of its total) since its peak in revenue in 2000. “It’s uncanny, therefore, that of the $60 billion plus of potential annual ad sales that print publications seem to have lost, Google had grabbed about $44 billion by 2012, from virtually nothing in 2000."

2) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?

I do believe that google is one of the reasons why the newspaper industry has gone downhill, this is because not many people are reading the news in print, but online. People now have smartphones (which google also produce) which mean they have access to virtually anything, anywhere. Also, back in the day, newspapers were the main source to go to when wanting to advertise, since so many people used to read it daily. But now, people use google every day, and google now has the ability for users to advertise with them, ensuring that their website is the top result in a search or that users youtube videos will pop up on the viewers screen if they watch the same content that you are advertising, they've created a new way to advertise globally.

3) Read the comments below the article. Pick one comment you agree with and one you disagree with and justify your opinions in detail.

"Obviously, Google is not to blame. I don’t think it’s about blame. I think the Internet is incredibly poorly designed. Rather than being free, everything on it should cost something in order to compensate creators. We have a proven system for doing this through organizations like ASCAP and BMI. The principal of royalties for profiting from the content of others is well established. Google came along, and, at least in the case of Youtube, knowingly robbed content creators for years in order to build up the business. The ideal system would be one in which every click resulted in a nano-charge on your phone bill, maybe 1/1000 of a cent for a news story, for example. Sites like Google that link to other sites could also pay in very tiny increments."

I agree with this comment as i believe the internet allows people not to promote or appreciate the creators behind everything, they're not able to receive royalties or profits & how google never used to have any copyright laws and allowed people to use created content with no permission in order to gain publicity.

You can’t single out Google just because it’s the largest digital company. Patch, for example, invested hundreds of millions into journalism in the US and continues to search for the model that will work going forward. There are many who are investing in the future of journalism.

I disagree with this statement, although other companies are investing in journalism, i feel that Google being the largest company should invest too, as in the beginning it didn't contribute to creators having royalties and swept the newspaper industry of its feet, it should give back in order to keep the newspaper industry running. 

Is It Safe To Turn Your Children Into YouTube Stars?

In this article written by Amelia Tait, she goes on to explain how Youtube families such as Americas: Shaytards and Irelands: Jonathan and Anna Saccone-Joly have gained a lot of money and success from simply filming their families life everyday for years. These youtube stars with millions of followers like the fact that they can make an above average source of income from simply spending time with their families. Amelia also goes on to point out that it might not be safe for these families to film their children and expose them to millions of viewers, in one case the irish parents received mail saying that someones wants to "gauge" their daughters eyes our and that the videos of them bathing have been uploaded to Peadophilic sites online. The family have responded with: “I have never felt threatened,” says Jonathan, though he says he discussed these incidents with the police and his gated house is now surrounded by CCTV cameras." Although not all dangers are as threatening or severe, Amelia discusses how these parents are recording their kids without much of their consent (because they're babies) and that this may be fine when they are 2 - 3 years old but when they grow up to 13 - 14 this may be distressing for them as millions of viewers have seen and have been through the journey of their entire childhood. For example, The Shaytards’ video entitled DAD! CUT THAT PART OUT! from April 2014, nine-year-old Avia begs her father to remove part of the video where she talked about flirting with a classmate. “But this is good footage!” her father replies, before she gives in with an exasperated “FINE!”. “I promise you, listen, in 10 years from now, you will look back on this video and you’ll be like ‘that was so cute … I’m so glad I have that memory’,” he continues. Hopefully, he’s right. But will she be equally happy that 3,108,012 strangers now share that memory with her?

Amelia Tait

Social Media Is Harming The Mental Health Of Teenagers.

Social media is harming the mental health of teenagers. The state has to act.

"The digital landscape has put increased pressure on teenagers today, and we feel it. There are so many social media channels: Facebook, Twitter, Instagram, Snapchat, Tumblr, you name it. I made a conscious decision to avoid Snapchat and Instagram because of the social pressure I saw them putting on my 14-year-old little sister. If my mum turned off the WiFi at 11pm, my sister would beg me to turn my phone into a hotspot. She always needed to load her Snapchat stories one more time, or to reply to a message that had come in two minutes ago because she didn’t want her friend to feel ignored. If I refused, saying she could respond in the morning, I’d get the “You’re ruining my social life” speech. Even as a teenager as well, I sometimes find this craze a little baffling.

A new study has found that teenagers who engage with social media during the night could be damaging their sleep and increasing their risk of anxiety and depression. Teenagers spoke about the pressure they felt to make themselves available 24/7, and the resulting anxiety if they did not respond immediately to texts or posts. Teens are so emotionally invested in social media that a fifth of secondary school pupils will wake up at night and log on, just to make sure they don’t miss out.

Perhaps the worst thing about this is that teenagers need more sleep than adults do, so night-time social media use could be detrimental to their health. Research has shown that teenagers need 9.5 hours of sleep each night but on average only get 7.5 hours. A lack of sleep can make teenagers tired, irritable, depressed and more likely to catch colds, flu and gastroenteritis. These days, I am always tired at school, and I’m not one to stay up until 2am chatting with a boy. Homework and the pressure to have the perfect set of grades mean I’m up late working. And it seems that at school, most of my mates are exhausted too.

During the summer holidays, I lost my phone. And for the week that I was phoneless, it felt like a disaster. I love my phone. It gives me quick access to information and allows me to be constantly looped in with my friends, to know exactly what is going on in their lives. So when I didn’t have my phone for a week, I felt a slight sense of Fomo, or if you’re not up to speed with the lingo, fear of missing out. By the end of the week, I’d got used to not having a phone and I’d quite enjoyed the break from social media. But there was still a lingering sense of sadness at the back of my mind that there would be conversations I had missed, messages that had been sent, funny videos shared and night-time chats that I would probably never get to see.

A separate study by the National Citizen Service found that, rather than talking to their parents, girls seek comfort on social media when they are worried. The survey also suggests that girls are likely to experience stress more often than boys – an average of twice a week.

It’s becoming more and more obvious how the pressures of social media disproportionately affect teenage girls. I can see it all around me. Pressure to be perfect. To look perfect, act perfect, have the perfect body, have the perfect group of friends, the perfect amount of likes on Instagram. Perfect, perfect, perfect. And if you don’t meet these ridiculously high standards, then the self-loathing and bullying begins.

What is really worrying is that time and time again, these studies pop up and demonstrate that the mental health of teenagers, especially teenage girls, is on the line. We know this. We know the perils of the internet, we’ve heard about online bullying and the dangers of Ask.fm, we know the slut-shaming that goes on in our schools. We know these things. We know that these studies demonstrate that we have to make personal, social and health education (PSHE) statutory in schools and ensure it covers a range of issues from healthy eating and sleeping to consent. And yet, Nicky Morgan and the government refuse to act. So I ask: what are we waiting for? Inaction on these issues is harming the physical and emotional wellbeing of young people in this country. What has to happen before we do something?"

In this article on the guardian by June Eric Udorie, she explains how social media has began to cause distress and a lot of pressure within teenage lives, she tells us how not having a phone for a week made her feel like she was alone and not up to date with anything and how her little sister not having any wifi for the night can "damage her social life". She also points out that Teenage Girls are more vulnerable to having more stress and pressure to social media, how they all must have the perfect amount of likes on instagram, the perfect body, the perfect face, the perfect selfies etc. She explains how girls that do not have this "Perfect" type of social media can cause things like self harm and bullying, she suggests that the Uk should do something before its too late.

Notable Points:

• The digital landscape has put increased pressure on teenagers today
• teenagers who engage with social media during the night could be damaging their sleep and increasing their risk of anxiety and depression
• Teens are so emotionally invested in social media that a fifth of secondary school pupils will wake up at night and log on
• National Citizen Service found that, rather than talking to their parents, girls seek comfort on social media when they are worried