Audience and Institution: New And Digital Media

E Media has benefited from new and digital media over the years, the ability for audiences to access news has changed dramatically, we can now read stories wherever we are and when ever we can as they happen. Institutions like Twitter has benefited a lot, large traditional institutions like BBC, ITV and Sky News has created twitter accounts in order to make sure they're followers are up to date with the news they provide. This shows how they have adapted to new and digital media allowing them to gain more access to their audiences more than ever. This change has meant that there has been a 41% growth in users on-line from 2013 to 2014. This is particularly evident in the 16-34 age group, where use of internet or apps for news has increased from 44% in 2013 to 60% in 2014.

Although, traditional newspapers and print in general is coming to a dying age, new and digital media has turned paper electronic meaning that not many people buy newspapers any more as they can access it for free on-line. Journalists are losing jobs and are resorting to writing on-line as a pose to writing stories for newspapers.

Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?

I believe that audiences have benefited more than institutions because of the changes in new and digital media, I feel that it has helped us become more fresh and up to date with the world, now instead of waiting hours of watching broadcast TV News, we can now just turn on our phone and access a wide variety of news in an instant. The internet has also allowed us to access news from the past, meaning that we can gain knowledge of all the big news stories that has happened before. The internet and E Media has also allowed us to give our own opinions on-line, with comments on news stories or even writing our own blogs, before we would just consume news and not really give a verdict on it for a large audience to see.

Although institutions have been able to adapt to new and digital media and have been able to gain a new audience and keep the audience more engaged, i feel that if it wasn't for the audience, news institutions wouldn't run, therefore us having a wider variety, more news and a great selection has benefited us the most.