Friday 6 November 2015

Facebook ads are about to get even more personal

Small businesses, like this coffee shop in Edinburgh, can use the new tools.

"Site is offering small businesses new location-aware adverts, to let them distinguish between users in different places"

"The first allows small businesses which have multiple locations to target their adverts based on where their customers actually are: for instance, Facebook says, “a cafe with multiple locations … could choose to automatically populate the city name in their ad copy, depending on where the people seeing the ad are. So, people in Glasgow would see ‘join us for lunch in Glasgow’, while people in Bristol would see ‘join us for lunch in Bristol’.”

"The feature is an update to what the company calls “local awareness ads”, which let businesses target users when they check the site within a certain distance from their store. "

This article explains how far advertising is willing to push it in order to keep business going, although facebook is helping small businesses which will help the economy, its just weird. Facebook will find out where you are and pop up adverts for you.

No comments:

Post a Comment