The Sun has suffered its first fall in web traffic since moving to relax its paywall as its site saw average daily visitors fall by 14% to 1.1 million in September.
News UK’s website, which decided to relax its paywall and resume official traffic measurement in July, has now slipped back behind Express.co.uk which fell by just 0.03% month on month to 1.2 million average daily visitors.
The Sun is likely to have been a victim of the annual slump that hits many national titles following the end of the traffic surge in August surrounding the football transfer window.
There was good news for The Guardian (up 11.28%) and the Independent (up 10.32%), fuelled by interest in stories such as the discovery of running water on Mars and the super blood moon.
MailOnline 13,365,390 (-2.46%)
theguardian.com 8,370,243 (+11.28%)
Telegraph 4,419,480 (+0.11%)
Mirror Group Nationals 3,894,176 (-8.77%)
The Independent 2,780,560 (+10.32%)
Express.co.uk 1,213,037 (-0.03%)
The Sun 1,108,861 (-14.04%)
Metro 925,535 (-33.9%)
Dailystar.co.uk 570,609 (-35%)
Evening Standard 410,250 (-3.32%)
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