More than 1.3m people have adopted technology that blocks online ads since June, with young people more likely to turn off intrusive pop-ups and videos
Though the rise is modest, it suggests dissatisfaction with ads is growing, especially among the young, with 35% of 18- to 24-year-olds saying they blocked ads, compared to just 15% of over 55s.
Though most of the coverage of ad blocking has focused on mobile devices, few are blocking ads on their smartphones: 4.1% now compared to 2.9% in June. Just 23% of people using ad blockers do so on their smartphones, compared to 71% who say they block ads on a laptop.
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