NDM institution case study: News Corporation

1) Research News Corporation’s response to the growth of new and digital media by listing each of the institution’s brands (Sky News, Times etc.) Have any closed, changed or been in the news in the last 10 years for any reason?

• The Australian (Nationwide)
• Community Media Group (16 QLD & NSW suburban/regional titles)
• Cumberland-Courier Newspapers (23 suburban/commuter titles)
• The Courier-Mail (Queensland)
• The Sunday Mail (Queensland)
• The Cairns Post (Cairns, Queensland)
• The Gold Coast Bulletin (Gold Coast, Queensland)
• The Townsville Bulletin (Townsville, Queensland)
• The Daily Telegraph (New South Wales)
• The Sunday Telegraph (New South Wales)
• Herald Sun (Victoria)
• Sunday Herald Sun (Victoria)
• The Weekly Times (Victoria)
• Leader Newspapers (33 suburban Melbourne titles)
• MX (Sydney, Melbourne and Brisbane CBD)
• The Geelong Advertiser (Geelong, Victoria)
• The Advertiser (South Australia)
• The Sunday Mail (South Australia)
• Messenger Newspapers (11 suburban Adelaide, SA titles)
• The Sunday Times (Western Australia)
• The Mercury (Tasmania)
• Quest Newspapers (19 suburban Brisbane, QLD titles)
• The Sunday Tasmanian (Tasmania)
• Northern Territory News (Northern Territory)
• The Sunday Territorian (Northern Territory)
• The Tablelands Advertiser (Atherton Tablelands and the Far North, Queensland)
• FijiFiji Times (National) (10%)
• Nai Lalakai (10%)
• Shanti Dut (10%)
• Papua New Guinea
• Papua New Guinea Post-Courier (National) (62.5%)

UK and Ireland newspapers, published by subsidiaries of News International Ltd.News Group Newspapers Ltd.

• The Sun (published in Scotland as The Scottish Sun and in Ireland as The Irish Sun)
• The Sun on Sunday
• Times Newspapers Ltd.The Sunday Times
• The Times
• The Times Literary Supplemen 

US newspapers and magazines

• The New York Post
• Community Newspaper GroupThe Brooklyn Paper
• Bronx Times-Reporter
• Brooklyn Courier-Life
• TimesLedger Newspapers
• Dow Jones & CompanyConsumer Media GroupThe Wall Street Journal
• Wall Street Journal Europe
• Wall Street Journal Asia
• Barron's – weekly financial markets magazine.
• Marketwatch – Financial news and information website.
• Far Eastern Economic Review
• Enterprise Media GroupDow Jones Newswires – global, real-time news and information provider.
• Factiva – provides business news and information together with content delivery tools and services.
• Dow Jones Indexes – stock market indexes and indicators, including the Dow Jones Industrial Average.
• Dow Jones Financial Information Services – produces databases, electronic media, newsletters, conferences, directories, and other information services on specialised markets and industry sectors.
• Betten Financial News – leading Dutch language financial and economic news service.

2) Develop examples of the impact that new and digital media has had on News Corp’s brands (paywalls, readership figures, audience share etc.)

Some of news corps brands such as there newspaper services have been affected by NDM due to News Corp deciding to introduce a paywall scheme, this scheme meant that readers of The Times will have to pay a fee of subscription to read the famous newspaper, it was introduced well for the times and didn't have a very bad affect on the company, although they also decided to introduce this scheme to The Sun, they did this much later than the Times and it caused a fall in readers for the brand, it dropped 2million readers and has seriously impacted the newspaper. Although other companies like Sky have used new and digital media to its advantage as it they have created companion apps for sky tv subscribers, apps like sky + allows viewers to record and view tv guides from the comfort of they're mobile phones, sky also introduced a sky go app which allows viewers to watch live tv or tv on demand from they're smart devices, this has helped the business as not many people have the time to watch TV.

3) Use what you have found out about News Corp to answer the following question:

Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?

Traditional media institutions are adapting to the changes in technology, the rise of smartphones and mobile data have caused much more of a ease of access for users as they are now able to consume media a lot quicker, easier and all the time. This does mean that institutions can use this to their advantage like creating applications for users and by creating their own online sites. Although this means that traditional media like newspapers are rapidly beginning to die down, more and more people are reading news from a battery powered screen rather than printed paper. The news industry also made a bad decision by publishing news for free when the internet was becoming viral in the early 2000's, this meant that they wouldn't be making profit from online readers and no one would pay for news as it was available for free.