WWW: You've tried to cover both sides of the debate and have offered some independent examples, this will be very important for the real exam.
EBI: Not enough focus on the question and nowhere near enough depth to the essay in general. Take your election example, which election? What point are you trying to make? Is this empowerment or not?
Traditional media, such as print had a great effect on our views and opinions before we had new and digital media, Print has owners that publish what they want, new and digital media allows for UGC, meaning that many opinions form on-line. Traditional media meant that we could only consume and not give others our opinion or even see any other valid points to form a debate or create an opinions, traditional print had empowerment. For example, Rupert Murdoch is the owner for tabloid newspaper, The Sun. Murdoch switched from supporting the Labour party, to Conservative in the 1979. As the Sun is in favour of the conservative party, Rupert's newspapers are conservative biased. In 1992 The Sun created a headline "Its The Sun Wot Won It" bragging about how they made the conservatives win the general election. They Sun think this because on the day of the election their headline was "If Kinnock wins today will the last person to leave Britain please turn out the lights.” As the sun have a large spread of audience they are able to empower the community, they are able to brainwash into voting for Conservative with its powerful headlines. This links to the hypodermic needle theory but in a print method, Rupert Murdoch is a opinion leader and is able to control our views and values, although now that we have NDM, we can create our own opinions for others to see, just like Murdoch back in the day.
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